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Portals and Search Engines News Pages: 1 2
Microsoft Details Strategy To Grab Google's Market
(NewsFactor)
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Wed, 20 Aug 2008 17:30:11 GMT
NewsFactor - Microsoft laid out its "catch Google" strategy at the Search Engines Strategies Conference and Expo in San Jose Tuesday. Appearing as the second keynote, Satya Nadella,
senior vice president for search and advertising, vowed that additional investment and new deep-search techniques will allow the company to gain share over market behemoth Google.
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Microsoft pursues search improvements, sans Yahoo
(InfoWorld)
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Tue, 19 Aug 2008 20:10:00 GMT
InfoWorld - While the company only has a 10 percent share of the search market with its Live Search technology, Microsoft has big plans to enhance its platform regardless of what happens with its now-dormant proposal to buy Yahoo.
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Google Disavows Deep-Packet Inspection of Web Traffic
(NewsFactor)
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Mon, 11 Aug 2008 21:00:07 GMT
NewsFactor - Google is seeking to draw clear distinctions between the methods it uses to target ad placements based on search queries and a controversial data-mining practice known as deep-packet inspection. The deep-packet technique gathers and stores information on an individual's Web-site visits and Internet usage without first obtaining the user's consent.
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Google Regretting Billion Dollar AOL Investment
(PC Magazine)
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Fri, 08 Aug 2008 15:11:59 GMT
PC Magazine - Google, it seems, is finally publicly acknowledging what we've all know for some time: AOL just ain't what it used to be. Among the interesting little tidbits in the search giant's recently filed quarterly earning report, the Mountain View company noted that the five-percent of AOL may "be impaired," accountant speak for a drop in value.
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Google Integrates DoubleClick Through Ad Features
(NewsFactor)
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Thu, 07 Aug 2008 20:44:19 GMT
NewsFactor - Google announced enhancements to its network Thursday that the search giant hopes will offer enhanced experiences for users and better value for advertisers and publishers. The changes include partner sites for which Google provides advertising.
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